Glamping is a new concept in Israel. Glow Glamping wanted to approach the market in several ways. And most important to teach the market what Glamping means.
I was contacted by the company and after a meeting we decided that the best way to make a fast impact and to get a lot of material for the camp would be to invite several Israeli Bloggers for a night in the site.
The stay at the Glamping was outstanding and we all enjoyed it a lot. Everything was thought through even the smallest of details. During our stay at the location the bloggers flooded the media and uploaded many stories and posts.
I’ve asked the manager of Glow Glamping for his feelings about the bloggers stay and impact and this was his answer:
“I have started this business and put together a unique product, visually appealing offering. I was looking for a cost effective, genuine way to showcase my product and experience, and travel bloggers seemed like a great way to achieve that! My challenge was double: not only introducing my product, but also to educate the market about the Glamping concept all together. Through some networking I met Sheila from Travel with Sheila blog- who seemed to really have like GLOW Glamping and it was a perfect fit in terms of content and audiences. Together with Ronit Inon We had put together a team of 8 bloggers and booked the first night for all of them. It was a great night, the group filled the camp with good vibes, producing some great material and also helping us by being the first guests on this setup, so we could test everything is working fine. As in hospitality business, happy and satisfied guests is what you want to see, that is what drives you forward, and this was a great way to kick start our Hanukah location.
Our cooperation is still ongoing, there are still more materials, videos and posts to come. So far the exposure is great. The personal angel of the experience, told by the guests themselves, delivers the message the best. I like this type of marketing, and looking forward to see how it further unfolds.”
In my opinion this collaboration was very successful for both parts.
- Glow Glamping contacts: Facebook | Instagram
- The materials can be found in all the different Medias
- For the English post: Travel with Sheila
Sheila Baron is a Blogger & Travel Designer expert in tropical locations, urban cities with a lot of style.